Identifying Messages to PROmote Value & Education (IMPROVE) of Generic Prescribing Module

As drug costs continue to rise, it is important to provide patients with the best options when it comes to their prescriptions. This module is meant to change clinician perspectives on generic oral contraceptives by promoting an understanding of current attitudes. Understanding prescriber barriers and facilitators to prescribing generic drugs is critical to improving 'generic efficiency' for oral contraceptives. This module will not only encourage this understanding and the prescription of generics, but also emphasize the need to converse with patients about generics.
This activity has been developed in collaboration with Costs of Care, American College of Physicians, American Association of Nurse Practitioners, and funded by a grant from the U.S. Food & Drug Administration (FDA).
Medium:  1 Video vignette, 1 Video with PPT and voice over
Activity Length: 15 minutes
Additional Resources are provided in the downloadable presentation slides (PDF)

Instructions: This online educational activity (enduring material)  is designed to be completed within the time designated. To successfully earn credit, participants must complete the activity online during the valid credit period. The activity can be accessed by clicking "Complete Activity" and watching the video presentation(s). To receive credit, the participant must watch the video presentation(s), complete a brief evaluation, and answer the activity quiz questions. Upon successful completion, the participant can download a certificate.
Release date: 5/14/2018
End date: 5/14/2021

Target Audience

This activity has been designed for physicians, nurse practitioners, and other allied healthcare professionals in the primary care specialty.

Learning Objectives

At the conclusion of the activity, participants will be able to:

  • Define therapeutically equivalence and how it equates to generic oral contraceptives;
  • Recognize the cost benefits of prescribing generic OCPs;
  • Recognize barriers to prescribing generic OCPs.
Additional information
ACGME/ABMS Core Competencies: 
Patient Care and Procedural Skills
Medical Knowledge
Practice-based Learning and Improvement
For more information, please contact:
CME Coordinator Contact Name: 
Alyssa Kenney
CME Coordinator Contact Email: 
PDF icon Download Presentation Slides690.35 KB
Available credit: 
  • 0.25 AANP CEs
  • 0.25 AMA PRA Category 1 Credit™
  • 0.25 Participation
Activity opens: 
Activity expires: 


  Vineet Arora, MD, MAPP
  Associate Professor of Medicine
  Assistant Dean for Scholarship and Discovery
  Director of GME Clinical Learning Environment Innovation

  No relevant financial relationships to disclose.
  Jeanne Farnan, MD, MHPE
  Associate Professor of Medicine

  No relevant financial relationships to disclose.


The following Planning Committee Members have no relevant financial relationships to disclose:

James Zhang PhD, Arlene Weissman PhD, Neel Shah MD, MPP, Chris Moriates MD, September Wallingford RN, MSN, Shalini Lynch, PharmD, CGP, David Meltzer MD, PhD, Marilyn Stebbins PharmD, Anita Samarth, Michelle Cook PhD, MPH, Allison Norenberg MSc, Erin Keating MPH, Steven Millard, MAT

None of the persons listed above will discuss unapproved/investigational use.

Disclosure Declarations
As a provider accredited by the ACCME, The University of Chicago Pritzker School of Medicine requires everyone who is in a position to control the content of an education activity to disclose all relevant financial relationships with any commercial interest. This includes any entity producing, marketing, re-selling, or distributing health care goods or services consumed by or used on patients. The ACCME defines “relevant financial relationships” as financial relationships in any amount occurring within the past 12 months, including financial relationships of a spouse or life partner that could create a conflict of interest. Mechanisms are in place to identify and resolve any potential conflict of interest prior to the start of the activity.

Additionally, The University of Chicago Pritzker School of Medicine requires Authors to identify investigational products or off-label uses of products regulated by the US Food and Drug Administration, at first mention and where appropriate in the content.


Physician Credit
The University of Chicago Pritzker School of Medicine is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

The University of Chicago Pritzker School of Medicine designates this enduring activity for a maximum of .25 AMA PRA Category 1 Credit™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
American Board of Internal Medicine MOC II Credit
Successful completion of this CME activity, which includes participation in the evaluation component, enables the participant to earn up to .25 MOC points in the American Board of Internal Medicine's (ABIM) Maintenance of Certification (MOC) program. Participants will earn MOC points equivalent to the amount of CME credits claimed for the activity. It is the CME activity provider's responsibility to submit participant completion information to ACCME for the purpose of granting ABIM MOC credit.
This activity is approved for 0.25 contact hour(s) of continuing education (which includes 0.25 hours of pharmacology) by the American Association of Nurse Practitioners. Activity ID 18023084. This activity was planned in accordance with AANP CE Standards and Policies.

Other Healthcare Professions Credit
Nurses and other healthcare professionals will receive a Certificate of Participation. For information on the applicability and acceptance of Certificates of Participation for educational activities certified for AMA PRA Category 1 Credit™ from organizations accredited by the ACCME, please consult your professional licensing board.
1. Participant Information: Click “log in” or “create account” to provide necessary participant information for credit claiming and reporting.
  • AANP CEs: Please make sure your profile has your "Degree" set to "NP"  in order to receive the correct certificate.
  • ABIM MOC II: Please make sure you enter your diplomate number and date of birth in your profile in order to have your MOC II credit reported to the ABIM.
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